288: The Two Ways To Build Your Business

#business #building #strategy To massively oversimplify ... there are two ways to start a business. 1. Create a fantastic product that your customers love and share. 2. Create a fantastic sales engine that successfully sells average stuff. Of course, you want both. Fantastic product and fantastic sales. Me too. But there’s a problem - limited time, money and bandwidth. Business, like life, is all about trade-offs. Of course, no startup is purely one or the other. It’s a spectrum. But knowing which one you’re aiming for can really simplify your life when the going gets tough. #storyhacker #podcast