723: Story is Ethos

When we tell a story of standing, substance and authority, we are leveraging the second of Aristotles three forms of rhetoric – Ethos. This is the force I used to build (and sell) my first business, and the force I'm using at this very moment. Ethos can magnify the value of everything you say and do ... or it can tear it down. Episode home: https://StoriesMeanBusiness.com/podcast/723:-Story-is-Ethos