724: Enthymemes

Aristotle's formal logic goes something like this, if you'll forgive the self-promotion. Nick always speaks the truth. These words are spoken by Nick. Therefore, these words must be true. This tortuous construction is called a Syllogism, but the bit in the middle is usually implied/redundant, so smart persuaders skip it bit to create the slightly sexier Enthymemes. Yeah, you're right ... the name's not sexier at all ... but the results can be, and they have a relation to stories. Episode home: https://StoriesMeanBusiness.com/podcast/724-Enthymemes