737: The In-Breath

Yesterday, Apple launched preorders for the iPhone 13. I haven't ordered a new phone in years, but I smiled when I saw that the whole Apple Store was down for hours before the launch. Not just iPhones. Everything. Twenty years ago I used to laugh at them – how ridiculous for a company to have to take down its whole store just to update a couple of products. How little I knew. They are masters of the in-breath. Episode home: https://StoriesMeanBusiness.com/podcast/737:-The-Inbreath