763: Selling By Not Selling

There are two ways to sell stuff. First, sell harder. Make your signs or buttons bigger. Make them flash. Do discounts. Do time limited promotions and tripwires. Make people more afraid, or more angry. You know the drill. Or, you can create an environment where the right people want to buy. Episode home: https://StoriesMeanBusiness.com/podcast/763-Selling-By-Not-Selling