storytelling with data: #34 a conversation with John Zeratsky

With days defined by distraction, how can we solve big problems and make time for what matters? Cole talks with technology designer and author of Sprint and Make Time, John Zeratsky, about the power of focus for getting things done. John details the design sprint process perfected at Google Ventures—detailing the value of “working alone, together” to generate better ideas, the benefits of prototyping and testing with real customers, particularly when the stakes are high, and much more.