Episode 12. Your Employees Love Their Job? That’s Not Enough. Give Them a Reason to Love Your Customers

One of the biggest misconceptions in management is believing that employees work for a company. This is like thinking that the citizens of a country work for its government. Managers who believe they are bosses are definitely stuck in the past. Buy them a new calendar.A company, or its management, represents the minority that should create enough value for the majority – its employees – so that it can capture significant value from them. And a clear, inspiring mission statemen...