What is CX? // How to Improve Customer Experience for International Markets w/Chui Chui Tan Ep#106

Chui Chui Tan is the founder & Director at Beyō Global. Having originally studied industrial engineering, she went on to become a culturalization expert who has worked in user/customer experience (UX/CX) for over 14 years. Now, she helps companies like Spotify, Netflix, Marriott, BBC, and others with their international launches and expansions in order to maximize their global reach. On this episode of the Strategy & Leadership Podcast, Chui Chui joins us to discuss everything customer experience, including: - Why it's important for organizations to consider customer experience  - How organizations can improve their international customer experience - Who is responsible for the customer experience? - An international customer experience 'aha moment' in Japan  - & more // Learn more about strategic planning & implementation: ► Subscribe so you never miss a video: https://www.youtube.com/channel/UCOHLNRrpk3rGUdg7qUQjiog/?sub_confirmation=1 ► Get free workbook to guide you along the process: https://www.smestrategy.net/strategic-planning-process-template-workbook ► Learn how to successfully lead your next strategic planning process: https://www.smestrategy.net/strategic-planning-steps-course // More strategic planning resources: ► Join our free community: https://strategy-and-leadership.mn.co/ ► Are you looking for someone to facilitate your strategic planning process? https://www.smestrategy.net/strategic-planning-facilitator-consultant ► Want software to track your strategic plan. Get a 90-day free trial of Cascade Strategy: http://www.smestrategy.net/cascade // Connect with us: Blog ► https://www.smestrategy.net/blog Strategy & Leadership Podcast ►https://www.smestrategy.net/podcast Alignment Book ► https://www.smestrategy.net/alignment-book Contact us ►https://www.smestrategy.net/contact Subscribe on YouTube ► https://www.youtube.com/channel/UCOHLNRrpk3rGUdg7qUQjiog/?sub_confirmation=1 // ABOUT SME STRATEGY CONSULTING: SME Strategy is a management consulting firm that specializes in helping organizations develop and implement their strategic plans. We work with teams to facilitate conversations about strategic direction and business strategy so that our clients can focus their energy on what will move them forward faster. Based out of Vancouver, BC, we've worked with organizations all over North American and beyond in various industries including nonprofits, universities & government organizations. For more information on working with a facilitator for your next strategy session: https://www.smestrategy.net/strategic-planning-facilitator-consultant