Data Stories with Thierry Ngutegure | Strategy Sessions

Thierry is Bradford’s second best marketer (after your not-so-humble host!), a data expert and a product inventor. In this episode we discuss: The joy of a non linear path Learning from our community Why Bradford is bouncing How fusing ideas, cultures and thoughts creates greatness Launching his first product What’s the worst that could happen You are not your customer Launching a peanut butter Monetising bull semen (yes, you read that right) Using data to tell stories Why people are the most important part of data (not just a dashboard) How AI can impact data collection and usage Thierry Ngutegure Thierry is the Head of Data Insight at SALT.agency. Overseeing SALT's data and insight product offering, which combines our renowned SEO and content proposition with a data-driven strategy - helping clients become more visible and execute their growth strategy. The data team's wealth of experience, comprehensive understanding of data analytics, data-led PR and SEO best practices is invaluable in driving clients data-centric growth, including campaigns for the likes of Showpiece, Whiskey Investment Partners, GAME, Missguided, PrettyLittleThing, M&S, Monzo and GoCompare. Find Thierry on LinkedIn and Instagram Thierry’s Products Beers can be found here, here and here. Mothernutter peanut butter Black Knights Tequila Book Recommendations Scary Smart by Mo Gawdat Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.