Marketing Innovation with Sherice Anibaba | Strategy Sessions Podcast

Sherice Anibaba learned her marketing fundamentals at McDonald’s restaurant . Her career spans senior roles held at Britvic Soft Drinks, Speedo as Global Head of Brand, and is currently at Greene King as Head of Brand. In this episode we discuss: Lessons from McDonald’s Staying customer centric How innovation really works Innovation within a heritage brand The benefits of The Marketing Academy Why it’s important to pay it forward Sherice Anibaba Sherice learned her marketing fundamentals at McDonald’s restaurant . Her career spans senior roles held at Britvic Soft Drinks, Speedo as Global Head of Brand, and is currently at Greene King as Head of Brand. She was a 2020 Marketing Academy scholar and believes in paying it forward mentoring marketing students and junior marketers , she believes in belonging for all and uplifting the next generation of leaders. Find Sherice on LinkedIn. Black History Month This is the first in a mini series of podcasts for Black History Month. Throughout October, we're celebration some of the best black marketing talent from the UK, with episodes of the Strategy Sessions. Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.