'Detective Mode' for your Marketing Strategy

If you think your current marketing strategy might be... lacking, you might be right! In this week's episode, we dive into marketing strategies with Niki Hutchison. She'll be showing us how to turn on 'detective mode' and learn what's working, what's not, and how to pivot!Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!Niki Hutchison helps entrepreneurial women grow engaged audiences so that they go from feeling overwhelmed and overlooked, to confident and fully booked.Following a career spent mainly as a Brand Strategist within advertising agencies, Niki Hutchison started her first business in 2012, followed by this business in 2017 because she is absolutely passionate about teaching women how to accelerate their business growth. Niki Hutchison has been developing strategies to grow businesses for over twenty years, including ten years as an entrepreneur. She has worked across multiple industries and has built two of her own businesses, in very different industries, so it’s safe to say that there are not too many business scenarios she hasn’t experienced!Niki Hutchison focuses on teaching women the jargon-free, tried and tested, organic marketing methods that she has used (and continues to use), to achieve big results both within her own business and for her clients. Over the past 20 years, she has worked with hundreds of women-led small businesses and corporate clients, supporting them to grow and communicate with their audiences enabling them to deliver impactful marketing campaigns that drive results.Niki Hutchison has also built and continues to grow a thriving online community on Facebook and Instagram where she share tips, deliver training, interview guest experts on key business & marketing topics, and provide a platform to support other women-led businesses. Niki Hutchison is regularly invited to deliver workshops and training within educational settings and in other business communities, as well as hosting her own. A new episode of her latest podcast, The Audience Growth Podcast, is released every Friday at 7 am. Niki Hutchison was listed in Digital Women’s 50 Digital Women To Watch in 2022, has been shortlisted for Digital Women’s Digital Agency Owner and Digital Educator 2023, and wrote three award-winning papers for the Marketing Society Scotland’s STAR Awards 2022.