How To Research Your Competition on Social Media

Knowing what your competition is up to is just smart marketing! Data is data is data but metrics need to be analysed and interpreted by a human. Listen in as Dorien interviews Adina Jipa, co-founder of Socialinsider, the intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies. Adina will help us understand what metrics to track and how to stay ahead of our competition. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Adina says: "I quit my 9 to 5 secure job as a product marketer to build a product.The first product was a failure, didn't understand what to do as a marketer in a startup (meaning zero budget), where to invest my time, how important is to understand the customers, and the JTBD.On the other hand, it was a huge success because this is how Socialinsider came out. While I struggled with the first product and didn't want to let go, I already had a product marketer fit for Socialinsider.Now, I'm an entrepreneur, a builder, a data-driven marketer, wife, mother, and veggie cookies baker. I'm addicted to psychology and obsess with understanding the 'why' of every customer's move. With Socialinsider, we help digital agencies to win clients' pitches, get in-depth social media analytics, create presentation-ready reports, get competitive insights, measure the social media performance across multiple channels, and much more.Socialinsider is being used by top agencies and companies worldwide such as: TBWA, Geometry, Tribal Worldwide, Unicef, Honda, Volvo, Rolls-Royce, Beko, etc. My work as a marketer was featured on Social Media Today, Social Media Examiner, Content Marketing Institute, WeRSM, and many others."