Plan before you Leap: Ayala is building her part-time business while still working full-time in the financial services field.
Strawberry Letter - A podcast by iHeartPodcasts

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Audreanna Ayala. đïžÂ Episode Summary She shares her inspiring journey from corporate finance professional to creative entrepreneur and founder of Ayala Balloon Events. Specializing in balloon dĂ©cor and modern bounce house rentals, she has carved a niche in gender reveal events, blending artistry, family inspiration, and business savvy to create unforgettable experiences. đ Key Points đ©âđŒ Background & Business Launch Works full-time in financial services while building her balloon dĂ©cor business. Started in 2018 after becoming a mother and wanting to create unique party experiences for her children. Learned balloon artistry through Pinterest inspiration and formal balloon dĂ©cor classes. âIâm an artistâa balloon dĂ©cor artistânot a balloon twister.â đ Business Focus: Balloon DĂ©cor & Bounce Houses Offers custom balloon installations for weddings, birthdays, and corporate events. Provides modern bounce house rentalsâelegant, white, and photo-friendly for adult events like bridal showers. Known for gender reveal setups with fireworks, detonators, and personalized backdrops. âIâm creating core memories for every event in your life.â đĄ Creative Process & Client Experience Clients often bring inspiration photos, which she adapts with her own artistic flair. Emphasizes originality and refuses to replicate othersâ designs exactly. Offers consultation, setup, and follow-up to ensure satisfaction. âI want people to know me for my techniqueânot someone elseâs.â đŁ Marketing & Branding Promotes primarily through Instagram, showcasing videos, stories, and behind-the-scenes content. Leverages her identity as a mother and perfectionist to connect with clients emotionally. âI know what itâs like to be a mom. I want everything to be perfect.â đ© Challenges & Pain Points Corporate Events: Time constraints and setup logistics. Gender Reveals: Ensuring the correct gender color and managing firework safety. Last-Minute Changes: Accommodated when possible, but with additional fees. âI donât wear pink or blue to gender revealsâI stay neutral so I donât give anything away.â đ° Pricing & Operations Prices based on: Materials and equipment Labor and setup time Insurance and safety Additional staff for large events Emphasizes the importance of insurance and safety protocols, especially for fireworks and bounce houses. đ Vision & Expansion Plans to expand gender reveal services beyond Georgia. Inspired by trends in Miami and aims to become a national leader in gender reveal experiences. Encouraged by Rushion to own her niche and market herself as the go-to expert. âYou are the queen of gender reveals. Own it.â â Rashawn McDonald đ Quotes to Highlight âLife doesnât always go in order, but we can still create core memories.â âIâm not in the business of replicating someone elseâs art.â âI want to be at the head of the gender reveal movement.â #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.