Why do soft measures deserve hard cash?

We’re talking about the power of behaviour change - why, perhaps, soft measures deserve hard cash. While much of the focus in active travel is around the need for dedicated infrastructure, quietly, around the country - organisations are implementing softer measures that can have a significant impact. A few weeks ago Laura visited the Chrisp Street Community Cycles, a ‘cycle hub’ in an empty high street shop in Tower Hamlets, East London.Want to support the hub? The fundraiser is here (until 23 November): https://www.spacehive.com/continue-chrisp-street-community-cyclesWe hope you enjoy this episode of Streets Ahead, a podcast dedicated to the world of active travel, liveable streets and people-focused urban design.We’re on Twitter and welcome your feedback on our episode: http://www.twitter.com/podstreetsaheadIf you're reading this, please can you take 1 minute to give us a rating and write a review? It helps us more than you probably think.Thanks for listening! Support Streets Ahead on Patreon Hosted on Acast. See acast.com/privacy for more information.