Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired

Sub Club by RevenueCat - A podcast by David Barnard, Jacob Eiting - Wednesdays

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Business Technology

On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign. Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.