Lindsay McCormick - Founder and CEO of Bite | Building Mission-Driven Companies

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory➡️ Join Our Free Slack Community To Up-Skill Yourself: https://bit.ly/3IY8kwK  ➡️ About The GuestLindsay McCormick is the Founder and CEO of Bite, a trailblazing brand in sustainable oral care. Her journey began in 2016 while working as a TV producer on HGTV's "House Hunters." Lindsay, fueled by a passion for sustainability, invested $6,000 to create eco-friendly toothpaste alternatives. Today, she leads Bite, a multimillion-dollar company committed to eliminating plastic waste from personal care products. Lindsay's transition from TV producer to sustainable entrepreneur, her impactful Shark Tank appearance, and her dedication to a plastic-free future exemplify her entrepreneurial spirit and environmental commitment.Based in Southern California, Lindsay revolutionizes personal care with Bite's plastic-free, cruelty-free products, including viral toothpaste tablets. Her story showcases how small brands can drive big change, emphasizing the importance of embracing discomfort as a founder. Lindsay McCormick's legacy lies in her relentless pursuit of a more sustainable world, one innovative product at a time.➡️ Show Linkshttps://www.instagram.com/heylindsaymc/ https://twitter.com/lindsaymc/ https://www.linkedin.com/in/lindsay-mccormick-39188521/ ➡️ Podcast SponsorsHUBSPOT — https://hubspot.com/  MY FIRST MILLION PODCAST - https://www.youtube.com/@MyFirstMillionPod/ MASTERWORKS — https://masterworks.art/successstory (Early Access)SHOPIFY — https://shopify.com/successstory/ NETSUITE — https://netsuite.com/scottclary/ FACTOR — https://factormeals.com/successpod50 (Code: successpod50)BLINKIST — https://blinkist.com/claryMUNCH— https://www.getmunch.com/ (Code: Success)ZBIOTICS — https://zbiotics.com/success (Code: success)HELLOFRESH — https://hellofresh.com/50successpod (Code: 50successpod)➡️ Talking Points00:00 - Intro 03:10 - Lindsay McCormick's Origin Story 07:29 - First Side Hustle Iteration 13:00 - Realizing Product Viability 18:50 - Scaling Amid Influx of Orders 26:05 - Shark Tank Offers & Fundraising Views 34:13 - Sponsor: My First Million Podcast 35:23 - Sustainability in Product Launch 40:50 - Prioritizing Sustainability in Business 44:11 - Expanding Beyond Key Product 48:20 - Launching New Products Seamlessly 50:58 - Secrets to New Product Success 53:38 - Lessons for Changing Customer Habits 57:15 - Advice on Building a CPG Brand 58:12 - Lindsay's Closing Thoughts 1:00:00 - Connecting with Lindsay Online 1:00:21 - Lindsay's Definition of SuccessAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy