11 - How to market a boring Small Business - Part II
Sun Tzu 4 Small Business | Strategy and Tactics, Technology and Leadership, Management and Marketing for Small Business Owners - A podcast by James Eling | Entrepreneur, Marketer, Strategist
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In Tech Focus we look at our new Acer Acer Veriton M6640G. Straight out of the box it supports the 4 monitors that I need to drive. Pretty much silent and driven by a super power Core i7 CPU bringing a lot more power for the video editing and other work that I do.
Public Relations - we look at some strategies that you can use to work better with journalists to help get some public relations.
Redefining your marketing strategy. We think IT services are boring and hard to market, so we market different things that we do. We talk about how you can redefine the stories that you tell potential customers. We use Ice Cream trucks, Ferraris and drones as a part of the way that we have redefined our story.
We talk about ways you can market your business in 2018 - you could do a podcast. That is a lot of effort, but the next speed back is Facebook Live video. It is live and scary.
Facebook advertising - We using targeting to create really tightly targeted ads. It can be very powerful in reaching the right people.
SEO and your website. Google Analytics makes SEO a lot easier than it ever used to be. We discuss the secret to SEO and why you really need to understand it and how you can use it to your benefit.
Networking - Old fashioned network in conjunction with your new exciting online methods can make a big difference. It reinforces what people have seen online and gives them an opportunity to talk to you. We use Social Media as a conversation starter as well as one trick I use to stand out in a crowd.
Marketing Automation - We look at automatic ways that you can do online marketing. This is really powerful because it is marketing that happens 24 hours a day without any work for you. What data do you have and how are you surfacing that with your customers?
Test and Measure your marketing. You can learn so much just by looking at reports in Facebook and Google Analytics about your customers. This makes it a lot easier to craft a story that resonates with prospects.
We finish with a quote from Jim Barksdale. If we have data, let's look at the data. If all we have is opinions, let's go with mine.
