253 - The value of making solar visible with Craig Merrigan, CEO Spotlight Solar

Today we hear from an entrepreneur who cut his teeth in product marketing for one of the most well-known brands in the world, and now he’s turned his sights toward helping fix the branding and visibility problems inherent in solar projects.Craig Merrigan and his company, Spotlight Solar, have created one of the most beautiful solar products you’ve ever seen. But don’t take my word for it, Nextera’s subsidiary Florida Power and Light have installed hundreds of them around that state to demonstrate their commitment to clean sustainable energy. Today we’ll hear from Craig about what it means to “make solar visible”.Gain access to all the show notes & resources from this episode hereIf you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus