Mastering Social Selling with Tim Hughes

How well do you leverage your social networks for business? Many of us have no idea how impactful social selling can be for our businesses. Social media is a powerful tool for business marketing and prospecting, but we need to learn how best we can leverage that.  Today, I have the honor of hosting Tim Hughes on the show. Tim and I will be having a deep conversation about social selling. He will share nuggets of wisdom that we can all borrow to help us leverage our networks. Who is Tim Hughes?  Tim is the most influential social selling person in the world. He is the CEO and Co-Founder of Digital Associate Leadership. He is also the author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing.  Three things you should know about social selling When you’re on social media, your profile is your shop window to the world. You need a network, which is about connecting to all the people that you want to sell to; you want to influence. Content: You need content because buyers are looking for help. They’re looking for advice. They’re looking for insight. We’re looking to be entertained, entertained.   Tim’s inner superpower Tim believes his inner superpower is his GRIT. He has a clear vision, and he puts all the effort needed into achieving his goals. He believes he got it from his mother. Timestamps: [00:40] Getting to know Tim Hughes [06:34] What inspired Tim to write his first book? [08:11] How Tim’s entrepreneurship journey started [13:21] How Tim acquired his mindset [16:39] Three things you need to know about social selling [21:48] How to create content [23:57] Tim’s go-to strategy to grow a business [29:39] Tim’s reseller program [33:03] How to create superfans [39:07] Tim’s inner superpower Quotes: “Part of my job as being an entrepreneur is to get out and talk to people.” “What we do doesn’t feel like work. We do what we’re passionate about.” “We all have these two days in life which are really important. The day we’re born and the day we realize why we were born.” “If we don’t post content, we are invisible to our clients.” “One of the beauties about social networks is that you’ve got the ability for other people to share your influence through their networks.” “If you want superfans you need to be authentic and share insights.” “Your environment dictates what you are, and what you create, is a product of your environment.” Connect with Tim Hughes: LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/  Twitter: https://twitter.com/Timothy_Hughes