Public Relations for Dummies with Eric Yaverbaum

Today, Erik sits down with Eric Yaverbaum. Yaverbaum is the CEO of Ericho Communications. He's a communications, media, and public relations expert with over 41 years in the industry. Yaverbaum is also a bestselling author who literally wrote the book on public relations — the industry-standard bestseller, PR for Dummies — as well as six other titles. They discuss Yaverbaum's journey to becoming a bestselling author and public relations expert, the number one secret in Yaverbaum's book, Leadership Secrets of the World's Most Successful CEOs, and what to do if someone posts negative content about you or your business online.   Learn more about Eric Yaverbaum: IG: www.instagram.com/eric_yaverbaum (@eric_yaverbaum) Facebook: www.facebook.com/erichocommunications LinkedIn: www.linkedin.com/in/ericyaverbaum Company Website: erichopr.com Eric's Own Website: www.ericyaverbaum.com   5x #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. He was voted the 2nd Most Likable Author in the World behind Harry Potter's J.K. Rowling.   Have Erik speak at your conference: [email protected]   Motivational Speaker | Erik Qualman has inspired audiences at FedEx, Chase, ADP, Huawei, Starbucks, Godiva, FBI, Google, and many more on Focus and Digital Leadership.   Learn more at https://equalman.com