Innovative Impact: Discussing the Intersection of Business and Social Responsibility with Susan McPherson

What does it take for a company to do well? Not financially, but in terms of its impact on employees, the community, and the environment? Susan McPherson of McPherson Strategies makes it her mission to help companies create social impact and increase corporate responsibility, with the adage that “business is a force for good, and sustainability is good for business.” After working in corporate America for most of her life, at the age of 48 Susan took the opportunity to start her own business. While it may have been scary at first, she soon realized the business she wanted to create utilized the very skills she had cultivated in working for others, but this time she could call it her own. Now in the process of getting her first book published, Susan is excited to share what she knows about forging meaningful connections by being of service to others. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions here, or visit https://anchor.fm/superwomen/messages on your desktop or phone to leave us a voice memo! Follow Superwomen on Instagram. Big Ideas What is corporate responsibility and why does it matter? [01:02] Challenges faced by women in corporate settings. [10:41] Learning to recognize the way choices of both consumers and manufacturers have a ripple effect on the environment. [16:04] Guest Website McPherson Strategies Instagram