Looking at Metal Manufacturing with an Artist’s Eye with Holly Gotfredson

When tough times hit, some companies and leaders fold and others find the silver lining. Maintaining focus on what matters most makes it possible to seize opportunities that others don’t even see and ensure that the company and their employees stay intact.Holly Gotfredson is the President and Owner of American Metal Craft, Inc. an architectural metal manufacturing firm started by her father-in-law in 1986, and Finishing Dynamics, LLC, a provider of coatings for metal products. In 2010, Holly made the decision to keep them as two companies but move them into the same building - putting engineering, fabrication, and finishing all under one roof.Although Holly never would have expected to be in the role she holds today, especially given her background in art history, she relishes the opportunity to be a creative and effective brand ambassador.In this episode, Holly speaks with co-hosts Allison Giddens and Scott Luton about:• How the pressure of the recession in 2008 led to them combining the companies in 2010 – and why this move created more value for their team and their clients• Her journey from periodic support through marketing to being the president and owner of both companies• The new innovations that she and her teams are experimenting with to keep pushing forward and building on their existing advantageAdditional Links and Resources:Learn more about Supply Chain Now: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribeCheck out the 2022 Supply Chain and Procurement Awards: https://supplychainprocurementawards.com/Meet with 6 River Systems at Modex: https://bit.ly/3tkmcsaJoin 6 River Systems' interactive site tour at Verte on March 30th: https://bit.ly/3vl0d7kGlobal Upstate Conference on International Business and Foreign Affairs: https://upstateinternational.org/global-upstate-conference/This episode was hosted by Scott Luton and Allison Giddens. For additional information, please visit our dedicated show page at: https://supplychiannow.com/looking-metal-manufacturing-artists-eye-858