The Buzz, Marketing Edition: Breaking Down Influencer Marketing, Prime Day, & Costco CX

The Buzz is Supply Chain Now’s regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience!In this week's episode of The Buzz, hosts Mary Kate Love and Katherine Hintz bring you the second marketing edition of The Buzz! Together they tackle top news by discussing:The uptick in influencer and celebrity marketingThe impact of Amazon Prime Day on consumer shopping habits and supply chain, noting the potential strain on delivery and reverse logistics due to increased purchases and returnsCostco's decision to increase its membership fee due to inflation and rising supply chain costs, while maintaining a high customer retention rateThe importance of customer experience for customer retentionAnd so much more!Additional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comSubscribe to Supply Chain Now: https://supplychainnow.com/joinCheck out Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Taming Logistics Complexity: How Logistics Leaders Can Optimize Operations with Emerging Technology; https://bit.ly/3XBbf6yWEBINAR- Protecting Value in the Supply Chain with Rebates: https://bit.ly/3WsJSKZThis episode was hosted by Mary Kate Love and Katherine Hintz. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-marketing-edition-influencer-marketing-prime-day-costco-cx-1301