Brand Building by Feel with Tyler Callaway

Tyler Callaway, East Coast Surfing Hall of Famer who co-designed and branded FCS into your board, created the Reef Girls campaign, and brought Rusty’s apparel to life, joins us for Episode 11.  From West Hampton, NY, he made his way to California to launch the most influential fin system in surfing history, changing the bottom third of your board forever.  Lately, he co-founded Solite Boots, representing a technical advancement in booties and soon gloves, now third in the market with Pete Mel going all Wave-of-the-Decade wearing Solite on his feet. His adventure continues… Learn more about your ad choices. Visit podcastchoices.com/adchoices