Is de-influencing just...influencing?

What is de-influencing? Is it an authentic push to decrease overconsumption or simply another marketing ploy? Over recent months, #deinfluencing has taken social media channels by storm, bolstered by the notion of authenticity and sustainability which consumers - seemingly - want more of. There are two sides to every internet trend however, and in today’s episode, Alyssa, Christina and Signe discuss both sides of dr-influencing, and how it affects our fashion consumption. MENTIONSChristi...