Episode 22: How to sell sustainability to business leaders featuring John Elkington

Mark Lee talks to John Elkington, founder of Volans, about his latest book ‘Tickling Sharks: How We Sold Business on Sustainability’. They look back at how corporate sustainability has evolved over the past 50 years, anticipate how it will progress in the future and debate the most effective ways to engage business leaders on sustainability. Their conversation covers: - How sustainability became a C-Suite issue - The future o...