Episode 13: "Brand Trust during the COVID-19 Pandemic — with Lisa Osborne Ross"

In this episode, CSB Director CB Bhattacharya is joined by Lisa Osborne Ross, Chief Operating Officer of Edelman US and President of Edelman Washington DC, a global communications and consultancy firm with 6,000 people in more than 60 offices worldwide. Ms. Ross discusses the growing importance of brand trust during the current COVID-19 crisis, and how companies can navigate brand trust as part of their sustainability strategy: “All relationships are rooted in trust. Do I trust you to do what you say you're going to do? […] We created this Trust Barometer because we believe, again, trust is at the root of all positive intent.” Sign up to receive weekly episodes right to your inbox: bit.ly/csbpodcastemail Submit your "Sustaining Sustainability" feedback and/or questions: bit.ly/csbpodcastfeedback This episode was researched, recorded, edited, and produced by Prof. CB Bhattacharya, Dr. Leslie Marshall, and Alyssa Martinec of the University of Pittsburgh Center for Sustainable Business. www.sustainablebusiness.pitt.edu Music: "Lively" by Dee Yan-Key From the Free Music Archive CC BY NC SA creativecommons.org/licenses/by-nc-sa/4.0/legalcode