Calling B.S. On Your Own Strategy Work - Rachel Bateast, Strategy VP

Why are you so caught up in being accurate instead of compelling? And that 100-slide deck–can anybody even use it? Rachel Bateast is VP, Strategic Planning, at The Mars Agency in Detroit, Michigan. To the advertising industry on the coasts, the mid-west advertising scene can feel way more conservative so what does it even mean to call B.S. on work in Michigan? In this episode, we discuss and role-play (you're welcome) specific situations to show people how to question themselves to tighter thinking–from research to creative briefs and presentations. You can find Rachel here: https://www.linkedin.com/in/rachel-bateast-8968478/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com