How Side Projects Help You (Especially When Snoop Dogg Is Your First Customer) - Jesse Nicely, Strategist and Entrepreneur

Side projects don't have to be side hustles - but what's the point of them? Jesse Nicely is a Group Strategy Director at Cashmere in Los Angeles.  After studying psychology and journalism at NYU and editing the subculture magazine Frank 151, Jesse has found a place in the advertising world but he keeps one hand in a side project called Puffington's Golf. Puffington's Golf is a brand for golfers who also play with cannabis.   We discuss: - The benefits of side projects - The struggles of side projects   You can find Jesse here https://www.linkedin.com/in/jesse-nicely-84094b33/ And you can find Puffington's Golf here https://www.puffingtonsgolf.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com