Missing People – Advertising Isn’t Working If The People Making It Don’t Reflect Reality, Gavin Barrett, Derek Walker

Black, indigenous, and racialized minorities are barely visible in the advertising industries in North America, which is where we are going to situate this conversation. We’ll situate it here because Derek Walker (USA) and Gavin Barrett (Canada) are on a mission to help more people become visible to and in the industry and North America is where they’re plying their trade. Gavin Barrett is Chief Creative Officer at Barrett and Welsh in what Canada claims to be the “most multicultural city in the world”, Toronto. He’s also Co-Founder of People of Colour in Advertising and Marketing (POCAM). Gavin is here: https://www.linkedin.com/in/gavinbarrettbw/ Derek Walker is CEO of advertising agency brown and browner. A prolific writer and truth-speaker, Derek has been writing daily profiles about Black American advertising talent for several Black History Months. Derek is here: https://www.linkedin.com/in/derek-walker-8741578/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com