The Power Of Negativity - Ryan Wallman (Dr Draper), Copywriter

Ryan Wallman is an Associate Creative Director at Wellmark in Melbourne, Australia. He's also a prolific Internet satirist. It's not that he satires the Internet but he does satire marketing and advertising on the Internet. Formerly a psychiatrist, and having experienced an assault while working with a patient, Ryan switched into a copywriting career later than many. We discuss: - What's distracting the industry now - Why is everything so bland? - The power of irreverence, humor, and negativity - The industry's insecurity - Ryan's work as a psychiatrist - Why people call things "negative" and what they're missing out You can find Ryan at http://www.twitter.com/dr_draper More Internets: Instagram http://www.instagram.com/markpollard Strategy class http://www.skl.sh/markpollard Articles http://www.markpollard.net