The Shift From Agency To Tech Platform - Tatiana Peck, Facebook Creative Shop

In this Sweathead episode, Tatiana Peck voices what many of us have been experiencing in this pandemic—burnout, mourning the loss of self and identity, and being plunged into totally different routines. She shares with us how she has bounced back from these emotions and found joy in her work again. Tatiana also takes us through her journey from working in an agency to being a creative strategist at Facebook. Barcelona-born and transatlantic grown, Tatiana finds herself exploring the great digital frontier as the Strategy & Insights lead at Facebook’s Creative Shop, developing data-backed creative solutions at scale that sit at the intersection of people, culture, and technology.  Previously, Tatiana worked at small, independent ad agencies—most recently, as a Strategy Director at Big Spaceship, where she led a variety of new business pitches and client accounts, including Purina, Google Play, Chobani, and AOL, while establishing internal mentorship and collaboration best practices. You can find Tatiana playing pool in Brooklyn, enjoying the finest jamón, and loving on her dog Snacks. You can also connect with her on IG: @tatianapeck. ** Join Sweathead to access 100 strategy classes and pick up a copy of "Strategy Is Your Words" today.