What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx

Andrew Roth runs dcdx, a research firm that focuses on Gen Z. In this episode, we discuss whether the term is even useful as well as some of dcdx's recent research reports into how Gen Z spend their time and what they're up to on TikTok.  You can find Andrew here: https://www.linkedin.com/in/andrew-roth43/ ** Next strategy events: Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.