Sweden in Transition #11 - Åsa Stenmark on Waste, Recycling and Circular Economy

So happy I met Åsa Stenmarck! Åsa is a researcher at IVL, the Swedish Environmental Institute, expert on sustainable consumption, circular economy and waste management.

Why is it urgent that we reinvente our economic model, built around growth & stuff ? Does the Swedish waste and recycling system deserve its good reputation ? Why won’t circular economy resolve it all and should companies rethink their business model to sell services rather than products ? Åsa gave us a clear outlook on these topics and challenges misconceptions.