#002: Soul-Based Marketing with Kate DiLeo

In week two of our Authentic Brand take-over with guest co-host Jennifer Zick, you’ll learn about what it means to have a soul-based marketing strategy. In this episode, Jennifer brings on her good friend Kate DiLeo to discuss the work she and her company, Ennobble, do to help clients develop brand messages that resonate with their target audiences, ultimately helping them win more work. Jennifer and Kate discuss how companies should start thinking about branding, how branding is more than just visual, and how the ultimate goal of successful marketing means getting the right prospect to the right table at the right time. This episode is brought to you by System & Soul. We have to fess up––we have done all the wrong stuff when it comes to running a business. We’ve hired too quickly, fired too late, wasted resources, picked the wrong objective… the list is long. But, here’s what we’ve learned: the only way to fight the chaos and complexity that is constantly coming at you is to get clarity and control over your business. Over 20 years, we’ve seen it all. The more businesses get stuck in the chaos and complexity, the harder it is to grow, stay healthy and sustainable as a business. That’s why we created System & Soul. It is the only business framework that helps you run better systems and do it with the soul of your business in mind. We want to help business leaders like you find breakthrough. If you’re ready, learn more at SystemAndSoul.com.