139: What do the best brands of the future have in common?

What are the key ingredients that the best future  brands share as they carve their path to success? Are there ways aspiring young brands can tap into their success as they are starting out? This episode of the Table Talk Podcast will ask the industry experts who judged the Future Brands competition at Food Matters Live to get their perspective on the recipe that helps fuel success. Joining our panel are  Emma Williams, head of Future Brands Origination and investing at Sainsbury's, and returning for the third time on the podcast is Andy Wardlaw Chief Ideas Officer at MMR Research. We'll also be hearing from some of the winners of the Future Brands competition to see what advice they have for aspiring young brands. Join us! Be recognised as a brand of the future, enter the Food Matters Live Awards The prestigious Food Matters Live Awards is back, celebrating outstanding innovations from across the food, drink and nutrition sectors. Spanning across 12 exciting categories, the shortlisted Food Matters Live Awards 2021 entrants will be announced on 10 June. From there, the shortlisted companies will be invited to discuss their products and innovations with the esteemed judging panel via video conferencing, giving the shortlist an opportunity to explain why they deserve to win. After the judging round, the winning entrants will be announced and celebrated during Food Matters Live, 29-30 June. Enter now: https://bit.ly/3hALdeK About our panel Andy Wardlaw, Chief Innovations Officer, MMR Research Andrew’s career in food and drink began with selling fish paste to local stores and wholesalers for the Shippam’s brand in the south of England. That was in 1992. Since then he has gone on to develop insight and ideas for Old El Paso, Haagen-Dazs and Nature Valley – all at General Mills, as well as stints at functional dairy brand Benecol and every little person’s favourite Ella’s Kitchen. Now he heads up ideas at the MMR Group, which helps brands develop products that are not just liked, but beautifully aligned across all moments of truth – across brand, pack and product - to create more powerful user experiences. MMR partners with over 2/3 of the world’s leading food and drink manufacturers and has had a very busy 2020 as companies invest in a new consumer landscape. He lives in Great Missenden, world famous for the writer Roald Dahl, which might explain his love to all things chocolate… Emma Williams, Head of Future Brands Origination and investing, Sainsbury's Emma is Head of Future Brands Origination and Investing at Sainsbury's, Looking for the best challenger brands across food, drink, and non-food grocery to exclusively partner with and grow.