181: How the spirit of the Devon Coast inspired the creation of a global non alcoholic brand

In this episode, Stefan talks to Sarah and Geoff Yates, founders of Sea Arch - a distilled non-alcoholic spirit and 2021 winner of the prestigious Food Matters Live New Drink of the Year Award.  Building on their combined experience in the food industry - from pastry chef to wine bar owners - this enterprising couple share how they mastered flavour palettes, blended innovative botanicals on the kitchen table, and dug deep into technical and business know-how to introduce a brand new concept into a young, relatively unknown drinks category. Join the conversation to hear what they wish they’d known before starting out, how they overcame the pitfalls, hurdles and challenges of a young and unpredictable category, and the excitement they feel as they see their home grown Devon brand play a part on the global no alcohol stage.