184: How FrieslandCampina Ingredients is setting a new standard for protein snacks

In Europe alone there are hundreds of protein brands and products, and millions of Euros-worth of sales of protein bars.  With this buoyant market growth, there’s a dilemma for every business entering this space - how do you cut through in such a crowded market? And, from the consumer side, how do you find a bar which is actually as delicious as the marketing? In this episode, Ivan Anton, Senior Development Specialist, and Floris Daamen, Marketing Manager for Performance and Active Nutrition from FrieslandCampina share their insights into the drivers behind the growth of protein, and how consumer attitudes are changing post COVID-19. With expertise ranging from low-protein to protein-plus solutions, they also explain why active nutrition, healthy ageing, digestive and immune health are major consumer trends influencing innovation in this dynamic category. The future is bright for high quality protein solutions at FrieslandCampina. Join them to hear how they are setting a new standard in innovative protein snacks.