19: How customer experience can be transformed with data

Technology has changed the retail landscape. Shoppers have become more demanding and expect rich, accurate data on everything they purchase, from provenance to allergens, packaging composition to calorie counts, and everything in between. In the latest Table Talk Podcast, in partnership with GS1 UK, we investigate what retailers, manufacturers and the industry as a whole are doing to tackle these challenges. Lending their valuable insight are Richard Sadler, customer director at Unilever, Dan Sands, head of brand engagement at GS1 UK, and Paul Sumner, programme manager at Tesco. To find out more about productDNA please click here