31: Exploring the science behind CBD

The category of CBD-infused food and drink is booming, with revenue in the UK expected to top £1bn by 2025. Dominated by startups, new products are flooding onto the market in Europe to meet a surging consumer demand. In this podcast we explore the science behind CBD-infused food and drink, what benefits it offers, why is there such a growing interest from consumers, what new launches we can expect in the next year, and what regulation will mean for manufacturers and retailers. Joining our panel are MMR Research, Botanic-Lab and Harris Interactive to share their experience and insight into the fascinating world of CBD. Joining us on our panel are: Amirah Ashouri, Associate Director, MMR Research Amirah joined MMR in 2016, with a focus on making brands, packs and products work harder by enhancing the sensory experience. Amirah designs bespoke research approaches covering qual and quant techniques, working with a wide range of global FMCG clients. With a background in nutrition and sensory, Amirah is particularly interested in helping clients develop products which deliver on functional benefits, whilst also meeting taste expectations. To find out more about MMR Research please visit www.mmr-research.com Magdalena Jablkowska-Citko, Research Director, Harris Interactive Magda has over 15 years of well-rounded experience in market research with a strong blend of quantitative and qualitative expertise. She spent nearly 10 years with Nielsen being responsible for developing and growing several key regional and global client relationships. She currently holds Research Director position at Harris Interactive with a strategic role of supporting the growth of the FMCG & pharma business sectors. She is passionate about innovative digital solutions and developing consumer and shopper insights to effectively drive business decision making. To find out more about Harris Interactive please visit https://harris-interactive.co.uk/industries/consumer-packaged-goods/ Rebekah Hall, CEO & Founder, Botanic-Lab Since 2015, Rebekah’s strategic vision and business acumen have been the driving force behind Botanic Lab, rewriting the rulebook on stereotypical ‘health drinks’ and catapulting the business to success in a very competitive landscape. Botanic Lab has become synonymous with high quality functional drinks and in 2018 Botanic Lab became the first brand in Europe to launch a CBD beverage, the multi award winning Dutch Courage. Botanic Lab products are unique in formulation and design and are unapologetically taking over the shelves of key retail players such as Sainsbury’s, Co-Op, Holland & Barrett, Ocado and Eat. To find out more about their Dutch Courage CBD drink please visit https://botanic-lab.co.uk/collections/social-lubricants/products/dutch-courage-30-day-cbd-supply. Use code FOODMATTERSLIVE£5 in order to get £5 off a 30 day CBD pack.