375: Can recycling habits be transformed using nudge theory?

Today we are looking at plastic bottle Deposit Return Schemes and, in particular, a scheme due to be introduced in the UK in the next couple of years. The idea is to reduce the millions of plastic bottles a day that go un-recycled, by getting consumers to pay a little extra for a drink. They can then claim that extra payment back if they return the bottle for recycling. Deposit return schemes are nothing new, they have been around in various forms for decades. So, you might ask why it is taking the UK so long to get this off the ground. But what does the drinks industry make of the scheme? And will this really persuade consumers to change their recycling habits? Guests:  Gavin Partington, Director General, British Soft Drinks Association Julian Hunt, Vice President of Public Affairs, Communications & Sustainability for GB, and Northern Europe, Coca-Cola Europacific Partners.