380: The ingredients for launching a successful coffee brand

Launching and establishing a successful coffee brand is no mean feat. There are plenty of well-established brands already in the market and finding space for a new one presents a whole host of challenges. Will Little, Managing Director of Little's Coffee, puts the success of his brand down to a quality product, honesty, and most importantly, passion. In this episodes of the Career Conversations podcast series, Will reveals all about his journey from being a graphic designer to where he is today. He speaks about how to get your product on supermarket shelves, the importance of strong branding, and his ambitions for the future. Sign up for the next Inspiring Careers in Food events in 2023 Will Little, Managing Director, Little's Coffee As managing Director of Little’s Coffee and co-founder of Roastworks Coffee Co., Will Little has clocked up an impressive 12 years of experience at the helm of some of the most innovative and quality-driven coffee companies in the UK. With a background in Graphic Design, Will’s main focus now is his family business; Little’s Coffee, which he runs with his wife Caroline. Together they’ve taken the business from humble beginnings and built arguably the most exciting challenger brand in the category that is challenging the status quo with their innovative flavoured coffees. Having gained listings in Sainsbury’s, Waitrose, and Tesco, Little’s Coffee is here to turn up the flavour, level up on quality and put our planet first. Will believes you should have coffee your way not the way, and that quality and convenience shouldn’t be mutually exclusive.