396: How TRIP became one of the world's fastest growing drinks brands

Olivia Ferdi, Co-Founder of TRIP, a brand which produces drinks and oils using cannabidiol (CBD), is nothing if not inspiring. You have more than likely seen the brand advertised or on shop shelves in recent months, and it continues to grow. None of that is by accident, Olivia and her husband and Co-Founder, Daniel Khoury, have worked tirelessly to get the brand out there.  She is a former lawyer, which may have come in useful in a sector which has been so controversial with legislators.    Globally the CBD boom is continuing and Trip is achieving remarkable things here in the UK, getting listed in Sainsbury’s, Ocado, and Selfridges among others, and around the world. Trip recently announced a partnership with the international supermarket chain Carrefour. It has been an incredible journey so far and, perhaps, it is just the beginning. Olivia Ferdi, Co-Founder, TRIP Olivia is the co-founder of TRIP, the innovative CBD lifestyle brand on a mission to transform mental wellbeing.  Creating calm in the everyday chaos, TRIP is a range of next-gen wellness products. After a career in law at Allen & Overy LLP and Farfetch, Olivia launched TRIP in 2019.  Featured in Vogue, described as "Glossier for CBD" by Dazed magazine - TRIP's range of CBD infused drinks and wellbeing products are crafted to support daily stress and anxiety.  Harnessing plant-power, TRIP is sold in the most prestigious bars and restaurants globally including Soho House and wellness destinations including Boots.  TRIP is disrupting the alc-alt landscape catering to shifting consumption moments to support the nation's mental wellbeing.