400: The secrets within - how the potato is reshaping the food industry

Have you ever stopped to consider the huge role the potato plays in the global food industry?  This humble root vegetable, native to the Americas, has become a staple around the world. It is at the centre of the food industry and at the heart of many of our diets. But what is really interesting, is that over time the potato has revealed even more of its secrets and is emerging as a perfect source of many ingredients.  We are not just talking about starches, but protein and fibre too. In an age where the desire for plant-based products is rising, the potato is becoming ever more useful. In this episode of the Food Matters Live podcast, made in partnership with Royal Avebe, we explore the potato's centuries-long journey from exotic foodstuff, to being one of the world's largest food crops. And we ask two big questions: What can the potato offer in today’s cutting edge food industry? And what secrets are still inside the potato, waiting to be discovered? Royal Avebe Royal Avebe is a market-oriented cooperative of starch potato growers.  From plant-based burgers with the perfect texture and taste, to Asian noodles with the perfect bite, to plant-based desserts that requires no cow, they strive to eliminate allergies, e-numbers and unnatural additives. They take responsibility for the whole process, from crop to shop. They are on top of trends, and their international experts help food producers worldwide with the right application of their potato-based ingredients. Guests: Goos Wierbos, Business Leader, Food, Royal Avebe Annelies Huisingh, Marketing Director, Royal Avebe