Winning Friends and Influencing People with Stories by Donna Dale Carnegie & Andrew Postman

This end-of-year, special episode of Take Command features an interview with Dale Carnegie’s daughter, Donna Dale Carnegie, who is the Chairwoman of the Board of Directors of Dale Carnegie and Associates. Together with Simon and Schuster author Andrew Postman, they updated Dale Carnegie's bestseller, How to Win Friends and Influence People. Andrew Postman, a professional author and a fan of Dale’s teachings, worked alongside Donna Dale Carnegie, discussing page by page and sometimes arguing about what story to keep and what not to keep. Donna’s goal in refreshing the book was to update it as close to her father's voice and writing style as possible. Andrew and Donna carefully reviewed each story to understand how certain references would work for a modern audience. Postman acknowledged early in the process that Dale Carnegie was a master storyteller. He adds: "You hear the word storytelling and the power of story thrown around us so much in advertising, marketing, and PR and I don't think anyone has yet done it better than Dale Carnegie.” Join us to learn about the power of storytelling, communication, and seeing things from the other person's point of view.