Ep 66: Revolutionizing Women's Sexual Health: How Joylux is Breaking Down the Taboos

Named one of Inc. Magazines Top 100 Female Founders of 2020, Collette Courtion is a distinguished and award-winning consumer marketer, inventor (21 issued patents), and femtech leader who is revolutionizing the $600 billon dollar menopause market with Joylux—the leader in at-home medical devices, personal care products and digital tools for menopausal women experiencing vaginal and sexual health issues. With over 20 years of cross-functional expertise leading consumer product, retail, and medical device companies, she is known as a category creator in the emerging health and wellness space. Prior to founding Joylux and her other two skincare related start-ups, she was a marketing executive with Starbucks responsible for launching and growing the Starbucks Card and Customer loyalty program into a multi-billion-dollar business. Courtion and her companies have earned numerous accolades including the AARP Innovation Lab’s Women’s Health Award (2021), Angel Capital Association’s Most Innovative Company (2019), Best Product of the Year (2003) for Starbucks Duetto Card from Business Week, Top 15 Women of Influence (2009) in Seattle and Top 40 Under 40 leaders (2006) in Seattle from Puget Sound Business Journal. In this episode, Collette discusses the inspiration behind Joylux and how her company is changing the way women take care of their intimate health. Collette started Joylux after experiencing challenges with traditional products on the market and realizing the need for more personalized solutions. Joylux is a leading menopausal platform company offering high-tech home-use medical and wellness devices, digital tools, and products that address menopause-related intimate health concerns such as incontinence, vaginal dryness, sexual function, hot flashes, and other common symptoms. Their hero product is the vFit/ vSculpt device – the first home-use device clinically-validated to improve genitourinary syndrome of menopause using photobiomodulation technology. Joylux products are sold in over 10 countries around the world under the brands Joylux, vFit, vSculpt, Cooling Care, and HER Intimate Care. Our mission is to help women find delight in their lives, through all phases of menopause. Collette emphasizes the importance of taking care of intimate health and the positive impact it can have on overall well-being. She expresses her passion for empowering women to take control of their intimate health and her commitment to continuing to develop innovative solutions to meet the needs of women everywhere. Listen to this Takin’ Care of Lady Business episode with Collette Courtion about how she and Joylux are revolutionizing the women's health industry and providing personalized solutions to improve women's intimate well-being. Here is what to expect on this week’s show: - The Story of founding Joylux, a company dedicated to providing innovative women's health solutions - Understanding menopause and perimenopause - The challenge of promoting female sexual health products through social media - Securing capital for a business within the sexual health sector - The importance of educating women about perimenopause, with the ultimate goal of breaking down taboos Quotes: “If your OB is saying you're not in menopause yet or you're fine, fire them immediately, if you're over 40. Like that's ridiculous, because you want to get ahead of these things and understand what your body is going through.” – Jennifer Justice “Menopause is a life stage, it's not a disease.” - Collette Courtion “Women should have equal rights with men in terms of our bodies. In terms of how we talk about our bodies, a vagina is really no different than a different than a penis.” - Collette Courtion Connect with Collette, Joylux, and Mommy Matters: www.Joylux.com/ www.Mommymatters.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices