6 - Replicate Key Plays from Demand Gen in the Talent Space

You've arrived at episode 6 of the Talent Destination podcast co-hosted by Refine Labs’ Megan Bowen, COO & Jessica Williams, VP of People. Come along with us to learn why your business needs a dedicated Employer Branding (EB) function and hear from subject matter expert and Talent Destination special guest, Refine Labs’, Jason Jones, Director of Employer Branding. We talk about why EB is necessary on your People Team and dig deep into what it takes to retain top talent. We explore how to bring the core principles, key plays, and tactics from demand generation into the talent space and break down the relationship between EB and talent acquisition. Hear more about the framework for building an EB function to drive your recruitment and retention goals, and examples of how misfires with EB are costing companies more than they may realize. We believe that the future of work means cultivating workplaces that attract, empower, and grow employees to do the best work of their lives. That’s why Refine Labs is so much more than our value proposition. We strive to be a talent destination for extraordinary individuals to grow their skillset long-term and expand the trajectory of their careers. Special thanks to all the world class talent at Refine Labs who contributed to this podcast. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm