#101 Communicating your Personal Brand on SOCIAL MEDIA with Andrew Jenkins

Social media is an effective but under-leveraged tool for communicating our personal brand. Let’s get strategic and learn how. Consider 3 things: WHERE you’re engaging, HOW you’re engaging and WHAT you’re saying. Here’s your opportunity to get updated on social media from an industry expert, Andrew Jenkins, author of “Social Media Marketing for Business.”   RESOURCES   Andrew Jenkins Volterra Digital – https://volterradigital.com Twitter – https://twitter.com/ajenkins LinkedIn – https://www.linkedin.com/in/andrewjjenkins/ Recommendations: TikTok – Corporate humour from Laura Whayley: https://www.tiktok.com/@loewhaley Pivot podcast:    https://podcasts.voxmedia.com/show/pivot BOOK: “Social Media Marketing for Business” – https://volterradigital.com/book/   Dr. Andrea Wojnicki & Talk About Talk  Andrea’s LinkedIn post directing people to the “Dove Toxic Influence” film: https://www.linkedin.com/posts/andreawojnicki_toxic-influence-a-dove-film-dove-self-esteem-activity-6925788696591921153-zwmH? Andrea’s LinkedIn Post about the Japanese Olympic Official’s disparaging (and incorrect!) remarks about women:   https://www.linkedin.com/posts/andreawojnicki_tokyo-olympics-head-thinks-women-talk-too-activity-6763091578274889728-hFkO? Email Andrea Website – TalkAboutTalk.com Free Newsletter  LinkedIn  LinkedIn bi-weekly communication skills newsletter: “Talking About Talk”      TRANSCRIPT   Alright, here we go with episode #101.  We’re into the 2nd 100 episodes now. And I thought a great way to kick off the next 100 episodes would be with another look at social media. Why?  Well, its prevalent, social media cannot be ignored. Social media is a great way to network and it’s a great way to learn things.  And social media is changing fast. There are new platforms, and new capabilities happening all the time within the platforms themselves.  But in my opinion, the MAIN reason why social media is worth our attention it is a fantastic and under leveraged tool for communicating and reinforcing our personal brand. As you probably know, I’m a big fan of purposefully, strategically managing your personal brand. And social media is the perfect tool to help you do that.  It’s free, for the most part, it’s accessible, it has massive reach.  And yet, most of us don’t take the time to think about how to leverage social media as a tool to communicate our personal brand.  It’s not our fault – these platforms were built to put us on autopilot. Do you catch yourself going into autopilot when you’re on social media? I CANT be the only one! Welcome to Talk About Talk episode #101, where we’re turning off autopilot and focusing on our personal social media strategy.  Let me introduce myself. My name is Dr.