#21(S2)TRUST with Per Se Brand Experience President Baron Manett

How do you know whether to trust someone? How do you communicate that you are trustworthy? Trust is imperative. If you don’t have trust, you have nothing. And that goes for both interpersonal relationships as well as for brands. Baron Manett, marketer and founder of Per Se Brand Experience shares his insights on the significance of trust. References & Links Baron Manett, Per Se Brand Experience, & Ensemble * Baron on LinkedIn – https://www.linkedin.com/in/baronmanett/ * Per Se Brand Experience – https://www.psbx.co/ * Ensemble – https://www.ensembleco.com/ * Recommendations: * Broken Record podcast – https://brokenrecordpodcast.com/ * Non-Obvious by Rohit Bhargava – * BOOK – https://amzn.to/2RlIu9J * BLOG – https://www.rohitbhargava.com/blog * Faris & Rosie – http://geniussteals.co/ TRUST Resources & References * TEDTalks on Trust – * HBS professor Frances Frei – https://www.ted.com/talks/frances_frei_how_to_build_and_rebuild_trust?language=en * NPR Ted Radio Hour on Trust – https://www.npr.org/programs/ted-radio-hour/406238794/trust-and-consequences * Rachel Botsman Trust TEDTalk – https://www.ted.com/talks/rachel_botsman_we_ve_stopped_trusting_institutions_and_started_trusting_strangers/transcript#t-46322 * Trust and income disparity * countries – https://en.wikipedia.org/wiki/File:Levels_of_trust_are_higher_in_more_equal_rich_countries.jpg * states –https://en.wikipedia.org/wiki/File:Levels_of_trust_are_higher_in_more_equal_US_states.jpg * Body language and trustworthiness – https://www.inc.com/rhett-power/5-simple-ways-to-build-trust-with-your-body-langua.html * Edelman’s Trust Barometer – https://www.edelman.com/trust-barometer * University of Victoria Gustavson Trust Index – https://www.uvic.ca/gustavson/brandtrust/ Talk About Talk   * Weekly Email Blog – https://talkabouttalk.com/blog/#newsletter-signup * Andrea – [email protected]