#6 RATINGS & REVIEWS -with Homestars Founder & CEO Nancy Peterson

Can you spot fake online reviews? Consumers provide online ratings and reviews to share their opinions and stories about brands. This can provide us with valuable information regarding our purchase decisions. Unfortunately not all reviews are credible. In this episode we learn from Homestars CEO Nancy Peterson about how to write and interpret product ratings and reviews.  References & Links Nancy Peterson & Homestars * NancyPeterson.com * Homestars.com * https://www.linkedin.com/in/nancypeterson/ * Twitter: @nancyaths * Nancy’s Recommendations: DRIVE by Daniel Pink and SALES ACCELERATION FORMULA by Mark Roberge Online Review Websites * https://homestars.com/ * https://www.yelp.ca/ * https://www.tripadvisor.ca/ * Hotels.com * PCMagazine * supplementreviews.com * https://www.cnet.com/reviews/ * https://thewirecutter.com/ * consumerreports.org * AGGREGATORS: Bazaarvoice.com and www.Trustpilot.com * ** Online tool for verifying reviews: https://reviewmeta.com/. Academic Research * http://blog.mikezhang.com/files/gamereviews.pdf * https://s3.amazonaws.com/academia.edu.documents/33947213/Tried_and_tested-_The_impact_of_online_hotel_reviews_on_consumer_consideration.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1549288826&Signature=bSTRQ8kK4mTYfrKbdidwF4QwJ5M%3D&response-content-disposition=inline%3B%20filename%3DTripAdvisor_research.pdf * https://www.researchgate.net/publication/4896968_When_Good_Brands_Do_Bad Fraudulent Reviews * https://www.npr.org/2018/07/30/629800775/some-amazon-reviews-are-too-good-to-be-believed-theyre-paid-for?utm_source=npr_newsletter&utm_medium=email&utm_content=20180801&utm_campaign=Business&utm_term=nprnews Talk About Talk * Newsletter Sign-up: https://talkabouttalk.com/#newsletter-signup * Andrea: [email protected]. Interview Transcript Dr. Andrea Wojnicki: Thank you so much for agreeing to do this interview. Nancy Peterson: Oh, I’m excited to be here. AW: Me too. Okay. I have, I guess, an elementary question to ask first, do you have any tips for consumers when they are writing reviews? NP: Okay, how about the first tip: Write It. Dead serious. People think they’re going to write one. They’re really upset about something, or they just had the best experience ever. And they really want to thank the service or the retailer or whatever. And guess what life gets in the way the distractions and we just don’t get to it right. And so the biggest challenge I had when I star...